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Personal Branding

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personal branding portrait of a photographer holding a camera in front of a blue brick wall

Your Headshot Is Not About Being Perfect—It’s About Being You

  • Post published:January 16, 2026

Around here, people tend to show up as they are. And honestly, that’s exactly what makes a great headshot. If the words “headshot session” immediately bring up thoughts of being perfectly posed, flawlessly styled, or somehow needing to become more…

Continue ReadingYour Headshot Is Not About Being Perfect—It’s About Being You
personal branding headshot captured in white studio with natural light

Build Your Brand Through Photography: Authentic Storytelling

  • Post published:April 21, 2025

Did you know that 92% of consumers trust visual storytelling more than text? In today's fast-paced digital world, the importance of building your personal brand through photography cannot be overstated. Your brand is your identity, a reflection of who you…

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Laura Mares lifestyle portrait

Year in Review | Best of 2024

  • Post published:January 30, 2025

2024 – A Year to Elevate As I look back on 2024, I can honestly say it was a year of growth and progress. My word of the year was "elevate," and it became more than just a theme for…

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customer shopping during a branding shoot

A Guide for Planning for Your First Branding Shoot

  • Post published:December 31, 2024

As a brand owner, you know that your visual identity is just as important as the products or services you offer. A branding photoshoot is a powerful way to showcase your brand’s personality, values, and story. Whether you’re launching a…

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Portrait Private Chef Frank, Pittsburgh culinary experience

Why Lifestyle Photography is Essential for Your Brand Story

  • Post published:November 14, 2024

As a lifestyle branding photographer in Pittsburgh, I specialize in helping personal brands—entrepreneurs, creatives, and small business owners—build authentic, visual identities that resonate with their audiences. Your personal brand is more than just your business; it’s you. It's about how…

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Portrait Private Chef Frank, Pittsburgh culinary experience

Michelin-Star Experience at Home: Pittsburgh’s Private Chef Frank

  • Post published:May 28, 2024

As a photographer, I usually observe the magic of dining experiences from the sidelines. Recently, while capturing a 50th wedding anniversary celebration, the family and their private chef, Frank, warmly included me in the festivities. With years of experience honed…

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Branding shoot with Uptown Coffee in Mt. Lebanon

Uptown Coffee Mt. Lebanon

  • Post published:February 21, 2024

The zen coffee shop in Lebo Uptown Coffee strives to merge community tradition with a modern twist Uptown Coffee, a community staple since its opening in 1995, welcomed a new owner last year — Nicole Simonian — who combines her…

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personal branding photo shoot for young artist in coffee shop

Personal Branding Session for Young Artist

  • Post published:February 1, 2024

Sometime back in November, I received a request for a birthday/personal branding session. The inquiry read, "I want my final photos to be joyful, traditional, and I want the people looking at the photos able to know who I am…

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Colorful buildings in Copenhagen, Denmark

Year in Review | Best of 2023

  • Post published:January 11, 2024

2023 – A year of travel. Every year I like to choose a word of the year to help direct my goals and aspirations for the year. For 2023, I chose “wander,” and it certainly was a year of wander…

Continue ReadingYear in Review | Best of 2023
Head shot of Dr. Corinne Brown, Modern Moon Acupuncture Pittsburgh

Personal Branding Spotlight | Dr. Corinne Brown of Modern Moon

  • Post published:November 15, 2023

It's a pleasure to introduce Dr. Corinne Brown! She is an acupuncturist with experience in helping people achieve their health goals. She is compassionate, caring, and takes the time to listen to her patients in order to develop personalized treatment…

Continue ReadingPersonal Branding Spotlight | Dr. Corinne Brown of Modern Moon
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Laura Mares Photography, Pittsburgh Newborn and Family Lifestyle Photographer

Laura Mares Photography, Pittsburgh Newborn and Family Lifestyle Photographer

Laura Mares

I am a Pittsburgh based lifestyle photographer for laid back clients wanting a creative and artistic photography experience. My goal is to help people remember the best moments of their lives and highlight the inherent beauty in life by capturing storytelling photographs.
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