You are currently viewing Personal Branding Session | Green Balanced Gal

Personal Branding Session | Green Balanced Gal

  • Post author:
  • Reading time:10 mins read
  • Post last modified:March 22, 2023

The majority of well-established companies know their brand well. They live it, breath it and their customers know it too. What happens when the business is newer and wants to reach clients in a more personable way?

This was the situation for Amy Altieri, an Integrative Health Coach, who launched her business,
Green Balanced Gal, two years ago. As she continues to grow, she wanted to tell her story! Spending more than fifteen years in the corporate world, she was familiar with professional portraits. Time to refresh her professional headshot, she wanted something different – a lifestyle photographer meets professional branding. 

We started the branding coaching process and she began the work of articulating her brand through reflection and an interview so that I could guide our session to best showcase her brand through natural authentic photographs. I learned a lot about Amy and her company through the process. I hope you enjoy reading this interview and viewing her branding portraits. 

Tell us a little about you / your background. 

Hi, I’m Amy! I love life and I feel like I get a second chance at it. After a surprise cancer diagnosis, in my mid-thirties, I was forced to slow down and prioritize my health. I spent two years dedicated to my healing – leveraging both conventional and integrative therapies. Throughout the experience, I felt my best and was ready to help other woman reach their best. I went back to school and became a certified Health Coach with the Institute for Integrative Nutrition and soon after, launched Green Balanced Gal. 

What inspired you to start a small business?

I’ve always loved taking on leadership roles, even as a kid. I was the teacher, the instructor, and coordinator – I was the aspiring Chief Execute Officer! As my professional career progressed, I continued to strive for leadership roles and became hungry for strategic focus. I thrived on having a puzzle to solve and a goal to reach (or exceed!). In many roles, I took on responsibilities that I had limited experience with.  This taught me to be a lifelong learner – I began studying topics, listening to subject matter experts, and challenging the status quo.  

As a small business owner, I get to spend much of my time on all three of these areas – leadership and coaching, strategy, and education. The cherry on top is that my company allows me to continue to be that lifelong learner with application to help women find balance and reach their wellness goals, which is my passion! 

What is the mission of your company?

Green Balanced Gal guides career-oriented, busy women on their search to find balance, wellness, and lifestyle transformation in an overworked, stressful, and boundary-blurring world.

What services or products do you offer?

We offer coaching programs for individuals and groups. Within the programs, we spend time diving into nutrition – what’s on and off the plate – this includes the areas of mind, body, and soul. 

personal branding portrait of a health coach working in a juice cafe

How did you decide what to wear to your branding session?

Laura Mares Photography helped to give great coaching on this! I wanted the branding session to represent both my personal brand and my company’s brand. Three areas of focus for my photographs were the roles I get to play as a Health Coach – coach, educator, and encourager. The outfits align to these roles and the colors selected are bright and fun. Each outfit aligned to the locations too. My hope is that future clients see the photographs and feel connected to the Green Balanced Gal brand. 

What is your favorite photograph from your personal branding session? 

There’s so many to select from. My favorite is the one at the juice shop. It represents my brand well. The vibrant colors and a cold-pressed fresh green juice in my hands. When I look at this picture, it makes me think of how blessed I am to walk along side of other women on their wellness journeys. It’s a reminder of how far I’ve come on my own health journey and I want my clients to know I’m cheering for their goals, as their coach. 

What are some unexpected benefits of owning a small business? 

For me, I get to practice what I preach. Whether it’s trying new recipes, juicing, or getting outside and moving, I’m constantly thinking about how to live out my brand and business’s mission. I also love celebrating client successes with them! From the very first meeting to their launch on their own, the transformations are inspiring. 

How did you choose Laura Mares Photography? 

I meant Laura Mares in a networking group. Her photographs caught my attention because they were more than photographs. They told a story in an authentic and natural way. Joy is captured in so many of the life moments that she’s captured, looking at them, they make you want to smile. I decided to invest in a branding session with Laura to tell my story! 

branding portrait of health coach, Green Balanced Gal, standing on a farm

Tell me more about Green Balanced Gal.

It’s easy to neglect personal wellness in exchange for what feels good and that never-ending to-do list. The thought of adding one more thing to your list – wellness – may even tip the scale. Take the guesswork out of the individual steps needed to find balance and optimal health and let the Green Balanced Gal Wellness Program lead the way. You are unique, your food and lifestyle choices should be too, and thankfully, the Green Balanced Gal approach to wellness is not a one-size-fits-all approach. Get started today with the coaching support you need to feel your very best – mind, body, and soul! 

What is on the horizon for your business? 

In the future, we’ll be expanding our reach. Eventually, we’ll be offering webinars and classes. I’m excited for this! 

Personal branding portrait of a health coach drinking fresh juice at a farm

How can new clients work with you?

I believe hiring a Health Coach can be the missing link to long-term behavior change to support your specific wellness goals. As a partner on your health journey, my role is to guide clients to reach their full health potential by raising awareness, making connections, identifying patterns, shifting limiting beliefs, and focusing on a growth mind-set. I want to guide you through taking back the balance and health in your life. I’d love to jump on a call with you to see how we can work together. Schedule a time here>>

Is there anything you would like to add to your interview? 

I’ve come a long way on my journey and I didn’t do it alone!

Where can we find you online?

You can find me at 🙂

Are you looking to schedule your own personal branding session to boost your influence? I’d love to work with you, click to learn more about scheduling a branding session! 🙂 – Laura


Hi, I'm Laura Mares! I'm thankful to be a wife, mother and Pittsburgh lifestyle photographer. I photograph because I believe that life is simply beautiful and every person has a story worth telling. I'd love to tell yours.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.